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The Seller's role: |
When you are selling your house, you are selling a piece of valuable property. But to the buyers, when they buy a property, they are buying a “home.” “Home is a word with sentimental value —it cannot be valued in the terms of money and other material possessions. A “house” is a more rational word, which has a measure of value and can have a cost placed upon it. When you are selling your house, the first thing you have to do is to get rid of your sentimental feelings for the property. Think of your property as a product on the market, your purpose is to show your product to the buyers. These buyers then look at your property as possibly their future home. If sellers don’t realize what they are selling is a house, a property, and not their “home,” they will guarantee themselves a long, painful journey of getting rid of their property. |
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Help the buyer to use their imagination: |
When buyers come to see a house, they have come to see if this house is going to be their home. Therefore smart sellers will decorate the house so it looks a little impersonal. The reasons for this is because it’s hard for the buyers to imagine a particular house as their future home when they see all these trophies and family portraits of other people hanging on the wall. Therefore, I strongly suggest that sellers put away vivid personal symbols and decorate the house neutrally. |
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Get rid of all junks and organize your house: |
When you lived in a house for a long period of time, you will accumulate a number of things that you probably never use and never throw away. When you are selling your house, however, you have to get rid of all unnecessary clatters. Generally, start with these four major areas: kitchen, closet, furniture, and the storage.
1) Kitchen: keep the counter free of all clatters. Clean and organize all the drawers and cabinets. Put away as much things as possible, leave only the essential things that you might need in daily life. |
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When selling a house, at one point or another, you will learn that the cosmetic appearance of the house is very important to the buyers—this will affect how fast and how much more you can sell your house for. This, however, does not mean that you have to spend a lot —spending some money to fix up certain things will make your property seem a lot more attractive and well maintained. |
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Does raising my Agent's commission mean I can Increase my asking price? |
Raising an Agent’s Commission can have positive effects on your transaction but it does not mean you can overprice your property. That is because property’s can be substituted. If a seller feels like your property is overpriced there is nothing stopping them from buying another property. Even if the other property has its differences, it is probably not anything they can remodel or change themselves. What raising an agent’s commission can do is increase an agent’s motivation to promote your property. However, in the end, a buyer will ultimately choose the property that he or she feels is most valuable or the best bargain to them. One exception is if you have a custom built home and there is no substitution for your property. If your property is completely different from the standard model in the community, you have the power to ask for more. If that is not the case then there is no reason why a buyer would purchase your property when it is overpriced. If you increase the commission offered by your property, it will definitely give agent’s an incentive to promote your property but an agent can only do so much. A buyer has a mind of their own and I think it is fair to assume they can tell the difference between an over priced and fair priced property. Even if an agent is able to convince a buyer to purchase your property now, buyers can still back out of the transaction during the grace period when they find a better priced property. Although increasing commission does not constitute overpricing your property, I still believe that it is a very good idea. Like I mentioned before, increasing commission will greatly increase the degree of exposure for your property and in turn increase your chances of receiving offers. It is important, however, to use this method in conjunction with a reasonable asking price. There are adverse effects if you increase commission on an overpriced property because although the number of potential buyers who are exposed to your property will increase, it also means the number of people who discover your property is overpriced will also increase. In a sense, you are helping out the competition. The best way is to maximize your exposure with increased commission and also to provide an asking price that will appeal to buyers. |
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6. |
The Benefits of Using a Professional Realtor |
You’ll experience a wide variety of benefits when you hire a real estate professional. Successfully selling a property is a complicated exercise, and Realtors have the experience, resources and contacts to complete your sale quickly and smoothly.
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7. |
Why Haven’t I Been Able to Sell My House? |
Due to my high success rate, many expired listing sellers approach me with the question: “Why can’t I sell my home?” There’s no definite answer but I can tell you why it is that I’m able to sell my listings. Whether or not a house can be sold depends on three main factors;
1) Price 2) Condition of the property 3) Real Estate Agent The most common mistake made by sellers is confusing the sale of a property with the sale of their home. This is because that personalized home has been molded to their taste and holds many precious memories. To the seller the home is priceless and worth every penny of the listing price whereas to the buyer it is merely a property not yet worthy of the title “home.” Only from a strictly objective point of view will a seller accurately evaluate the value of the property in the current market. When looking at a house I consider the community market, the conditions and prices of homes pending or recently sold in the same community. This is important for getting a grasp for the value of the property and its competition especially when the market is flooded with listings. Out of 10 listed properties it is likely that only one home will be sold. A seller concerned only with the amount they want for the property and not where they stand in comparison to other properties will never sell their home. To ensure a sale the property must stand above the competition offered at the same price so if there is only one buyer who desires a home in that community, yours will be the best pick. |
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Is it a good idea to start your asking price a bit above the market price and drop it if we have problems selling it? |
This is definitely not a good idea. Statistics have shown that the most reasonably priced properties are the ones that sell within the first two weeks after going into escrow. Agents typically check the most recent listings first and those at a fair price will sell first. The longer you wait to lower your asking price the more your chances of selling will decline. The people looking at the property will not be serious buyers but browsers. Homes just listed are in the golden period when there’s the highest potential for sale at full price. There are two main reasons why a seller prices their property higher than advised. The first is that the seller doesn’t believe their agent priced the property at market value. The second is because they hope for the buyer who wants the property enough to pay more. It is crucial to find an experienced real estate agent familiar with your area. When asked to make an estimate in an area I’m unfamiliar with I’m reluctant to do so because another agent would be better. Different communities have different model houses with different views and different school districts. These homes would need to be priced differently. For the communities I work with on a regular basis, I already know the floor plans and whether or not the houses are better than competing ones. I also possess knowledge of the details of each sale and the pros and cons of each property. The advantage of having the right agent is to get the right pricing in order to avoid costs from an unsold house
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9. |
Do you know how much money your losing every month your house is unable to sell? |
There are many sellers who believe that it isn’t important to not sell their home immediately and that they can take their time. They don’t think it’s a big deal because they aren’t losing anything. From my perspective this is the wrong mentality. Until you sell your home you’re still responsible for property taxes, home owner association fees, and maintenance fees. Property tax can range from $600 to $700 a month. A seller is losing money particularly in the case of a vacant house. A $500,000 house can rent for up to $2,300 per month. In the current real estate market where prices are dropping constantly, your property could lose anywhere from $3,000 to $6,000 a month which means you are losing an estimated total of more than $7,000 every month. A house that is unsold for three months costs the owner $21,000. Most sellers want to sell their home for $20-$30,000 more than the suggested price. A better route would be list the property at the suggested price and sell it as soon as possible. It’s called opportunity cost. If you wait until a few months later to lower the cost, you’ll still be asking above market value and unable to sell your home. It’s a vicious cycle.
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10. |
Is it possible for me to sell any listing? |
Typically this is not the case. I have a lot of experience and a good reputation but that doesn’t guarantee that I’ll sell all of my listings. There remains between two and three percent of my listings that I’m unable to sell. I attribute that percent to distrust. Clients who do not fully trust my judgment are not willing to consider my suggestions. If that is the case there is nothing I can do. Regardless of how many ways I advertise your property, if the price you set is outrageous, you will not attract any buyers. Sellers must trust me to list the property at a reasonable price and to make the changes required to raise the appeal of the property.
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You need to make sure your home is the most valuable property in your community. |
Every home has its pros and cons. Even if a property is the same model as another, there can still be a lot of variation in price. It is fairly difficult to set a price because you need to have a good understanding of your competition. Just because a property across from yours has the same floor plan but is in better condition and has more features doesn’t mean you can’t sell your home. Every buyer has their own requirements, standards, and unique taste. Say they’re comparing a $500,000 home with no upgrades, a $550,000 with some upgrades, and a $600,000 with top of the line upgrades. In this situation the buyer will need to take a closer look at all the homes. They might feel that they can spend $30,000 to upgrade the $500,000 house to a higher level than the $550,000 one. If that is the case, they can customize the upgrades they want and end up spending less overall. Every home has its own reasonable value so you just need to make sure the price you set is suitable for your property. Even if your property doesn’t seem as nice compared to others you can adjust the price to make your property the most worth the price. |
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Should a seller allow their agent to act as a dual agent? |
There are pros and cons of having a dual agency. There are many dishonest agents who would take advantage of their clients in this type of situation by making it their own pocket listing. This means that they will reserve the listing for their personal buyers in order to maximize their commission and will either not accept higher offers or leak information about others’ offers to their personal client giving them the advantage in purchasing the property. If your agent has good work ethics, there can be many benefits to having a dual agency. First off your agent will most likely work a lot harder with the open house process and make large efforts to market to walk in buyers or any other potential buyers because they have the chance of making commission from both sides. An agent will usually also provide the seller with a discount in some form in this situation. This is because as an agent representing both sides, you are supposed to sell for the best price (highest) for the seller and buy for the best price (lowest) for the buyer, obviously the agent will have a difficult time due to the clashing interests of both his clients. Many agents have a hard time handling this type of situation and trying to make things fair for everyone. If you plan on hiring your agent as a dual agent you should make sure that your agent is trustworthy, familiar with working for both sides, and have a standardized method for doing so. If I work as a dual agent, then I request that my clients discuss my selling method with me and make sure they are ok with the way I’m doing things. If the seller is comfortable with my method, I will be happy to work as a dual agent, if that is not the case then I will not. |
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